Not too long ago, I realized that I had built the perfect brand.
No kidding! My brand is entirely perfect.
I know I sound conceited right now, but (as always) there’s a story behind my arrogance.
This epiphany came a few months ago when I stood up at a networking event and did a 30-second pitch in front of around 120 fellow entrepreneurs (I knew a few of them but not many).
As my turn approached, I mentally rehearsed (for what seemed like the two-hundredth time) my message. And then I stood up, took a deep breath…and blanked out.
So I just blurted out the first thing that came to my head. I don’t recall exactly what I said that day, but I set 20-something appointments that day.
There’s a lesson we can all take away from this. Before my realization, I put so much effort into creating and delivering the perfect pitch at networking events that I forgot what had built my business up until then: me.
Your faults are the secret to your success. It’s your quirky qualities and your unique attitude that can propel you to phenomenal success.
But you have to learn to recognize and embrace all that is wrong about you.
I challenge you to stop trying to be perfect.
Let your flaws be your greatest strengths, and make them a part of your brand.
I learned that day that my business wouldn’t grow exponentially if I walked around in a full suit everyday.
I learned that a website doesn’t have to be perfectly designed to do it’s job well.
I learned that imperfections lead to relationships, and relationships lead to success.
I learned that perfection stems from imperfections.
So STOP worrying about perfecting your brand and/or craft! Take a breath, relax, and be yourself. It’s the most perfect image you can put out there.