Getting more website traffic is at the top of every marketer’s mind right now.
It seems pretty straight-forward, too. There are thousands of articles and guides on how to drive your pageviews up.
I meet so many small business owners who have a “brochure” website up and don’t really know why. It’s hard to justify spending anything over a few bucks a months when you don’t understand what the product can do for you.
It’s not their fault though. Services like those I mentioned combined with web designers who charge a few hundred bucks don’t tell the whole story when they sell to a client.