When was the last time you searched for something on Google and read (actually read) the first three articles you clicked on?
If you’re anything like me: never.
I’ve been suffering a Big Bang Theory (Amazon aff) addiction lately. Don’t worry, though.
It turns out that it’s a veritable fountain of knowledge for entrepreneurs and marketers. Not only does the show offer scientific & historical tid-bits that you’ll never use in real life, but there’s some solid business wisdom.
This past weekend, Marvel Studios shattered all box office records with the opening weekend for its Avengers movie.
Yet, I don’t really remember seeing many ads for the movie. In fact, the only Avengers ads I remember were joint promotions from Dr. Pepper and Farmers.
Marketers have long known that getting media attention is one of the most effective ways to generate buzz.
But why rely on others for this? With advances in technology, we now have the opportunity to become the media ourselves.
You don’t need another guide on how to structure a blog post. There’s plenty of excellent articles about that out on the web.
But as an entrepreneur, it might be difficult for you to find the time to constantly create new content. It doesn’t have to be. If you take the right approach, you can get your writing done in no time.
What do the most powerful brands have in common?
They have an army of loyal brand ambassadors willing to spread their message across the world. I read an interesting book a few weeks ago by Mark Hughes (pick up Buzzmarketing from Amazon.com – affiliate link). About half way through, he talks about Britney’s brand.
I meet so many small business owners who have a “brochure” website up and don’t really know why. It’s hard to justify spending anything over a few bucks a months when you don’t understand what the product can do for you.
It’s not their fault though. Services like those I mentioned combined with web designers who charge a few hundred bucks don’t tell the whole story when they sell to a client.