I meet so many small business owners who have a “brochure” website up and don’t really know why. It’s hard to justify spending anything over a few bucks a months when you don’t understand what the product can do for you.
It’s not their fault though. Services like those I mentioned combined with web designers who charge a few hundred bucks don’t tell the whole story when they sell to a client.
You see, there’s something call the cost of missed opportunities at work here. You might be saving money upfront, but by trusting a “run of the mill” solution, how much business are you losing?
And let’s clear something up. I’m not talking about just losing traffic. I’m talking about losing cold hard cash.
I find that there’s three major categories that cause a loss in revenue.
I’m sure you’ve heard it a million times: content is king. Do I really have to hammer it in again? I’ve lost count of how many times I’ve seen small business owners skimp on getting quality content for their site and lose out on BIG opportunities.
The number one mistake I see in this category is the absence of a call to action. If you don’t tell your visitor what it is you want them to do, they’re not gonna do it. It’s not rocket science.
Of course sometimes small business owners are so focused on their site looking pretty, that you can’t even read the content.
And guess what? That guy you paid $400 to build you a site doesn’t care enough to argue with you like real companies like us.
Design should be focused on the user, and allowing the user to easily read see the call to action.
This kind of gets forgotten. The type of hosting you have, and the system your website is built on makes a world of difference. Studies show that even a few milliseconds (in page load time) can mean the difference between a consumer checking out or leaving the site.
We live in a world where consumers are brought up to be impatient. They want everything yesterday and they aren’t willing to wait for it.
So there you have it! Of course, this is a really high overview of what’s holding your site back. If you’d like to know more about what revenue generating opportunities you’re missing, ask us for a Website Analysis.