Currently browsing the Targeting archives.
If you have any online presence, you should be using user personas. Even if you don’t have a website.
But let’s start with the basics. User personas are based on buyer personas. If you’ve been in business for any length of time, you already know that buyer personas are a powerful tool in marketing.
Entrepreneur.com defines a target market as “a specific group of consumers at which a company aims its products and services”. They’re the folks most likely to buy from you. At MCG, we’re proponents of the whole “relationship with your customer”, and “keep ‘em coming back” school of thought. So it would make sense if we inferred that it’s easier to maintain a relationship with a consumer that has a need for your product.
Why You Should Find Your Real Target Market
The question that comes with all business decisions (even if it’s not apparent) is “how’s it going to affect my bottom line”? Your marketing money will work harder for you.